Our Insights
Stay ahead in B2B marketing with strategic and tactical insights from G2IM’s senior consultants—where strategy meets execution.
Why Private Equity Needs Its Own GTM Playbook
(Not “Just Marketing”)
Private equity firms have long mastered the art of financial engineering, operational efficiency,
and strategic acquisition.
Operating Model Shifts: How GTM Strategy Changes
When You Scale Multiple PortCos
As private equity portfolios grow, the complexity of go-to-market (GTM) operations grows with
them.
Why Customer Marketing (Expand + Retain)
is Underserved in Cybersecurity
Across B2B industries, it costs 5X to 7X more to acquire a new customer than to expand an existing
one.
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